The Smart Roller is available for pre-order for £499.00 and will start shipping in July. There is also an indicator light which mimics the status light on the Axis1 hand unit, to confirm camera run/stop status and other system statuses. You can control both the speed and the direction of the focus operation. All of these buttons can be operated without ever moving your hands off the rig. The Smart Roller has a button panel which puts an array of roller and system settings at the operator’s finger tips. Interestingly Hocus Products have also added a haptic feedback (vibration) function to the roller which gives a short sharp buzz to let the user know when they have reached the end of the lens. This roller features a very high resolution contactless magnetic encoder and micro controller to detect the roller rotation, meaning the knob itself has no hard stops. Jan Akkerman said Hocus Pocus was just a send-up of those rock groups. Even in group events, we value the individual. Hocus Pocus by Focus song meaning, lyric interpretation, video and chart. From presentation to pricing, we don't follow the conventions of commercial photography. Whether it's a big wedding or an intimate portrait, we look beyond the obvious to capture the magic. The clamp uses a rubber belt so it can be secured to not only bars but any shape without the need for tools. In a world of uninspired photography, Hocus Focus has a different point of view. The Smart Roller also includes a versatile clamp which can be used to position the roller on your rig in multiple locations.

The roller can also be used on Steadicam gimbals, tripod pan handles or shoulder mount handle bars and could be used to control zoom instead of focus if necessary. The Smart Roller plugs into the Axis1 receiver with one single ultraflex cable and can control camera run stop. The Smart Roller is designed to work with the existing Axis1 remote follow focus system. The new Hocus Products Smart Roller allows single operator focus control through a compact finger roller mounted on the gimbal handle bar. We have tested the unit on El cheapo DSLR lenses, Zeiss ZF SLRs, broadcast and zeiss superspeeds, no problems with strength, speed or accuracy. It is not ideal, but it is designed for DSLR lenses on an adapter (redrock/letus etc), DSLRs, and broadcast lenses. At NAB in Las Vegas Peter Hoare from Hocus Products talked to Rodney Charters ASC about a new remote focus controller designed specifically with gimbal and Steadicam operation in mind. The Hocus Focus, as mentioned, does use a modified RC servo.

Hocus focus follow focus